Last week I got an email from my contact at Walmart, asking if I’d be willing to write and tell you all about the Walmart EDLP.
“Not to be an idiot or anything, but what exactly *is* EDLP?”
Well it turns out that EDLP is internal Walmart speak for their “Every Day Low Price” guarantee! Well THAT I had heard of
You see, Walmart has a goal of providing customers with an Every Day Low Price–they believe in low prices, and not gimmicks and are committed to have the lowest price on everything in store.
You can read the full, official Walmart Press Release on their website.
Now I know that there are two major points that some of you will bring up on this:
Major Point #1- “But I saw product X on sale at my l0cal grocery store for less, so Walmart doesn’t always have the lowest price”.
Counterpoint: That’s why Walmart does their famous “Ad Match”.
If you find a lower advertised price from a competitor, Walmart will match it.
Now there has been a bit of confusion in the past about what exactly the Ad Match entails, so Walmart has done extensive associate training to make sure everyone is up to date and correct on the policy. Here are the important details:
a) You don’t need to bring in the ad for Walmart to match the competitors lower price.
b) Walmart Ad Matches are done right at the register-no need to go to customer service or anywhere else.
c) The price match needs to be on the same item-apples to apples. You can’t take a sale price on one brand and try to use it on a different brand
d) Walmart matches competitors promotions when the promotional price can be identified. For example – If an ad states “Buy one for $2.49, get one free” or “Buy one, Get one free. Save $2.49” Walmart can match that price. But if a competitor ad states “All cosmetics 50% off,” then Walmart cannot match the promotional price since it’s not stated.
Easy peasy right? If you have any doubt or concern about your local store matching an advertised deal, I’d just bring the flier right along with me, just in case.
Major Point #2-“But Walmart doesn’t stock the product I want to match-I mean they used to, but when my store did it’s big redesign last year we lost a whole bunch of my favorite products”
Counterpoint #2: Walmart is bringing back 8,500+ products that once disappeared from their shelves.
Although the Walmart store redesigns were intended to make the stores more physically appealing-open aisles, lower shelves-that meant less merchandise space. So Walmart reduced the actual merchandise they were carrying.
Apparently people have hated it.
Walmart listened. People preferred one stop shopping and the every day low price on the brands that they love, so they are bringing many of those items back! Starting later this month you should start to see those items on the store shelves, along with special little tags to let you know “It’s Back!”
So what do you think?
Disclosure: This post is part of a campaign I am participating in with the Walmart Moms. Walmart has provided me with compensation and product for this post. My participation is voluntary and opinions, as always are my own.
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