I love my veggies-and the fresher the better! That’s one of the many reasons I love growing a vegetable garden–it’s just the most local you can possibly get!
I do still purchase a lot of vegetables at the store, and I was thrilled to see this sign on my last visit to Walmart:
I know, when you think Walmart you don’t think “Local Farmers”~but you should! Did you know that over 10% of the produce that Walmart purchases is now local? According to a recent article in the Wall Street Journal
Wal-Mart, the largest grocer in the U.S., with more than $120 billion a year in food sales, encourages its managers to buy produce grown within 450 miles of its distribution centers, even if local peaches, for example, cost more than those produced across the country in California.
Not only that,but Walmart has been actively buying local produce since 2008. They really do have a commitment to locally grown produce!
Yeah-I didn’t know that either until I became one of the Walmart Moms! The problem has been that no one KNEW that there was local produce. I mean come on-I live in NY, which is basically “apple central”–and it has always been so hard to tell which apples came from local NY orchards, and which were being shipped in from other places. There was no signage or branding to help you out.
This has been an issue that the other bloggers and I have brought up every single time we’ve been to Bentonville Arkansas (home of Walmart!). So it is just so exciting to see the new standardized signs!
Let’s take a bit of a closer look:
Walmart has already started using the new labeling and symbols. Here in NY the growing season has just begun, so the only thing local being sold in the stores right now are apples. But I was quickly able to find the apple bins that had the “Locally Grown” sign:
Isn’t that great? It is going to make it so much easier for me to support my local farmers when I’m at the store. Of course I will still continue to grow my own garden as well and hit up my local farmers market.
One of the things I find really exciting about the locally grown program is that it not only gives me the freshest vegetables and reduces food miles. . . but it helps local farmers stay in business doing what they love:
So next time you are at Walmart take a look in the produce section and see if your store is using the new locally grown signs yet!