The more I learn, the more I think that eating organically is the best choice for my family. That’s why I garden organically and purchase locally raised meat in bulk. I’d love to be able to go completely organic, but regrettably cost is, as with many things, a factor. That’s why I was so excited to learn about the new Wild Oats line at Walmart–and happy to put out the information to all of you on their behalf.
In their press release this week Walmart and the CEO of Wild Oats shared the news:
“By partnering with Walmart, Wild Oats is starting a movement that makes it easier than ever for customers to access affordable organic and natural products,” said Tom Casey, CEO of Wild Oats. “Our availability at Walmart will allow us to finally pass along scalable savings directly to consumers. We are reinvigorating our brand by bringing great tasting Wild Oats products to more customers than ever before.”
This is going to make a big difference to folks on a tight budget who still want to purchase organic products. Here are a few examples of the price differences:
There will be several lines featured at Walmart:
- Wild Oats Marketplace Organic™, which adheres to USDA guidelines for organic certification and includes everything from canned vegetables (15 oz) at $.88 to a full range of spices such as paprika, curry powder and ground cinnamon (2 oz) starting at $2.48. Organic items represent nearly 90 percent of the Wild Oats offering.
- Wild Oats Marketplace™, which includes products with simple and real ingredients such as ready-to-prepare skillet meals (5.8 oz) at $1.50.
- Wild Oats Marketplace Originals™, offering new and uniquely formulated items, will be available later this year.
For more information Walmart,com has an entire section devoted to the Wild Oats Marketplace: