As a woman I’m always pleased to see companies and initiatives that serve to highlight women entrepreneurs and women in business. After all I’m a woman who runs my own business. I like to think that I’m a role model for my daughter and several nieces showing that a woman can do anything she puts her mind to, whether it’s being any Army Officer, a Stay at Home Mom, or a business owner. (note–I’ve been all three and think all three are very important and worthwhile!)
Walmart has set a goal of sourcing $20 billion of products from women-owned businesses for their U.S. business over five years and doubling what they buy from women in international countries where they do business. I think that’s quite amazing, and was more than happy when they offered me the opportunity to tell you all about it.
March is Women’s History Month, and Walmart is featuring 6 items made by women owned companies:
- Milo’s Sweet Tea (Family business, all natural ingredients)
- Budget Saver Popsicles
- CLR Remover (chemicals safe for the environment)
- Smart & Sexy Bra (CEO is mother of 7)
- Carter’s Infant Shoes
- Hefty Trashcan
Of course these aren’t the only items Walmart carries that come from Women Owned businesses–there are over 10,000! To find them, start at the Women Owned Business shopping page. And make sure to look for the special badge on products as you shop!
Here are some of Walmart’s statistics about Women Owned Companies
- A women-owned company is a company that is at least 51% owned by women and also ran by a woman.
- Women-owned businesses contribute over $1.3 trillion dollars to the US economy
- Women are responsible for over 80 percent of the consumer decisions globally
- Creating awareness of these products can result in sales growth, increased consumer knowledge and loyalty
- The majority of Walmart’s 250 billion customers globally are women
You can read more about the Women Owned initiative on this page over at Walmart.com.
Disclosure: As a participant in the Walmart Moms Program, I’ve received product samples and compensation for my time and efforts in creating this post. All thoughts and opinions are my own.